Wednesday 28 February 2018

Smog or Smug


'You are what you breathe'

We are slowly destroying our planet - that's a fact. Smog is just one of the many consequences of our careless actions. We may not feel the effects instantly but our lungs are suffering, we are suffering and so is the rest of planet Earth. In the recent years the fashion industry has been making bold moves in the right direction from banning fur, to sourcing sustainable materials and making products from recycled sources - these changes have given us hope. Fashion = change and change = fashion. I tried to combine these ideas and placed myself in the centre stage of an anti - smog campaign. In my eyes, it would go a little something like this..

PS. I don't usually work with bold colours and prefer a much more colder and desaturated edit. However in these photos I really enjoyed the strong lipstick reds of the street art against its dark background. With temperatures reaching -12 here in Poland, face mask wasn't only worn for smog reasons.


HAT - HUF
FACE MASK - RAISED BY WOLVES
BOMBER - ADIDAS ORIGINALS
PANTS - ADIDAS ORIGINALS

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